Arthur Charles Edwards

We are setting clear standards for creative teams.

Creative Style Guide

The new AT&T Business Logo was created to increase legibility and brand consistency. With the guidance of Art Director Zach Hoag, Andrea Peaslee and I built standards around the new logo.

The creative style guide we co-created was constructed to show the proper use and brand standards for the new AT&T Business logo. The final creative guide was approved by senior leadership and shared with all the departments at the creative agency.

Deliverables

High Fidelity Design Assets

PDF Presentation

Figma Design File

My Role

Visual Designer

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Creative StyleGuide

Designers: Andrea Peaslee and Arthur Edwards

Andrea and I collaborated using Figma design app.
Once our respected work was done we added consistent design elements to each page to showcase design annotations for the user.

Selected slides

The final style guide showcases clear examples of how to use the new Branding. We also included clear directions on examples of improper use to add clarity to the user.

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Selected work

Branding Design

Network Solutions. Revitalizing a brand in the modern era

Visual Design

Advertising and Marketing. Black Friday Campaign

App Design

Florida Blue Insurance. Online Billing Application.

Web Design

Google Workspace. Advertising a premiere product.